Marketing Portfolio
Browse this curated showcase of my diverse portfolio, highlighting my involvement in various marketing and development initiatives. Explore past campaigns, branding projects, and community engagement efforts to gain insight into my skills and expertise.
01
Richland Works
Award-winning talent attraction campaign
I led the innovative Richland Works project, which secured the 2023 Marketing & Communications Award from the Ohio Economic Development Agency (OEDA). This recognition highlights the impactful talent-attraction campaign's success and strategic leadership.
02
BrandRichland
County-wide branding campaign
With the BrandRichland project, I co-directed the marketing plan (alongside Destination Mansfield—Richland County), website development, brand adoption, and a county-wide video. This project aims to unify Richland County's identity and effectively showcase its diverse opportunities, and it secured the 2024 Ohio Economic Development Agency (OEDA) award for Marketing and Communications Excellence.
03
Site Attraction & Development
I developed a promotional video for the Adena spec building, aligning it with the community brand (BrandRichland). Additionally, I created presentation materials, managed Google Ads campaigns, and designed email campaigns aimed at business attraction and expansion opportunities for the building and the Airport West property.
04
Mansfield Rising 2.0
I was chosen to join the Mansfield Rising 2.0 team for SXSW 2024 in Austin, Texas, to contribute innovative ideas and project proposals aimed at enhancing Mansfield's growth. This opportunity underscores my commitment to driving positive change and fostering community development through forward-thinking initiatives.
05
Asana Project Management
I implemented Asana for company-wide project management at the Chamber, streamlining processes and ensuring tasks align with brand values. This facilitated efficient documentation and optimized workflow for enhanced organizational effectiveness.
06
Gorman-Rupp Social Medial Marketing Plan
I conducted internal and external market research, analyzing company analytics to craft a strategic social media marketing plan. This data-driven approach optimized engagement, amplified brand presence, and fostered community connections effectively.
08
Abdo Industrial Machine Services Branding
I guided Abdo Industrial Machine Services through its branding process, creating a distinctive logo and developing comprehensive marketing materials. By aligning visuals with the company's identity, I enhanced brand recognition and supported business growth effectively.
